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22-Aug-08
Eddie Trunk in RX Magazine - Minnesota
Eddie Trunk has had a pretty amazong career and has a lot of fun while doing it. From his radio shows to being Ace Frehley's tour manager to being Vice President of Megaforce Records and even sang back ups on the Overkill song "Old School" on their 2005 release RELIXIV. Not to mention that his radio show is by far the best show on radio, bar none.
He was quintessential in breaking Metallica by being one of the very first people in the country to play their record and while working for Megaforce signed bands like Ace Frehley and Kings X and it still boggles his mind to this day why Kings X never broke through.
Sit back and enjoy as I dive into the head of the only person I can think of with a greater metal mind than myself; the one and only Eddie Trunk.
Izzy Presley - Having your experience on both sides of the music industry, which way do you see it going and can it survive the way it is heading?
Eddie Trunk - Well I think it can survive, I mean people will always want to hear music, but I think there are a lot of other diversions in people's worlds beyond music. For a lot of people it's just not as important as it once was because they have a lot of other things to take your attention away. There is a lot more competition than when someone would just look forward to getting in their car and listening to a CD or a cassette or whatever it was; an 8-track or whatever you had, or getting on a plane and listening to whatever now, it's completely different. Music doesn't have the same place that it once did for most people. It doesn't play the same role or take up the same amount of time but that being said, I think that people are going to care about seeing their favorite bands or hearing their favorite songs by the bands, but as far as on the industry side of things, clearly there's a huge, huge problem I don't see getting any better. I think all the money is gonna be made from the live shows and merchandising and things like that and I think the music is just going to become a disposable promotional element to let people know that the bands are active and that they have something out there. You are seeing that with bands either giving their music away or saying "tell me how much you want to pay for this" like Radiohead did or Nine Inch Nails did recently and then you are seeing the other trend where these bands that are so established and are such big names are cutting out the record labels all together and selling directly to the stores like WALMART so it's a complete, complete change. I just think it's a complete change in the mentality of how this whole industry's going to work and I think that with the newer bands it's get yourself on Youtube and MySpace and grow it virally through the internet and hor the established bands with huge fan bases it's "let's sell direct on the web through a big retailer and most importantly own our music, own the copyright." That's a HUGE part of it. That's where the big money is made and that's where the real control is; when you own it, you finance it, and you can manage it for a lifetime and that's really, really important.
View the complete RX Magazine article.
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